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Home > News > May 2003

Un Mundo de Posibilidades: New Technology Opens up a World of Possibilities for Spanish-Speaking Customers

May 2003 - Article from Texas Workforce Commission's "Texas @ Work"
Contact: Lesley L. Tarpinian at (512) 463-0221

The rapid advances of technology have significantly increased the digital divide between employers' need for workers comfortable with technology and the abilities of the available workforce. This is true for Spanish-speaking welfare recipients as well.

To help bridge this gap, TWC and the Upper Rio Grande, Permian Basin and Lower Rio Grande workforce development boards have been working with Dallas-based contractor Business Access to increase opportunities for Spanish-speaking welfare recipients. Using a Spanish In-Home Learning System, recipients can utilize technology that puts computers, Internet access and customized educational content straight into their living rooms.

"We are happy to be able to offer this ground-breaking tool to our Spanish-speaking customers," said Martin Aguirre, executive director of the Upper Rio Grande Workforce Board. "This new option is going to make a real difference for many in our community."

Business Access builds customized Web sites specifically designed to serve welfare recipients, at-risk youth and historically disadvantaged families, though the content is designed to meet all users needs. The company's program goals are to introduce the Spanish community to technology as a tool for lifelong learning; to help individuals gain immediate work skills that may result in employment, increased pay or promotion; and to assist with job retention.

"The Spanish program was made available to the public April 2," said Kim Bunting, Business Access chief executive officer. "The Spanish version is comprised of similar, but not the same, content as the English site."

TWC has funded a total of $2 million toward the In-Home Learning System. Half of these funds went toward the development of the system in Spanish, and the remainder is being made available for smaller workforce boards to purchase access to the system for currently employed workers or welfare recipients. In-Home Learning "Communities" can be funded with multiple funding sources, with each having different outcomes and participation requirements.

"After receiving recognition for the English In-Home Learning System as a promising Welfare-to-Work practice from former Assistant Secretary of Labor Ray Brammucci, the Spanish version seemed a natural progression to help address border communities that were struggling for innovative methods to resolve area workforce issues," said Randal Wier, Dallas WorkSource Welfare-to-Work program manager.

The Spanish In-Home Learning System helps participants with low literacy and little or no computer skills. Business Access provides five times the industry standard in tech support. Animated screen help can read all Internet-based text, provide dictionary and guidance on how to use the system in both Spanish and English. The program is free for participants, who Business Access refers to as "@chievers." They must first register with a workforce center and be found eligible to participate in the program. Upon entering the program, @chievers must agree to commit to completing their customized training curriculum and to either find or retain employment.

"The Spanish site will have its own community," Bunting said. "Athough chats, bulletin boards, instant messaging and broadcast messaging will mix both Spanish and English sites, it is set up so that all @chievers may communicate with each other."

The projected participant rate for the Spanish site is more than 1,000 @chievers over the next year, depending on what each workforce board requests. Twenty seats is the current minimum purchase requirement.

"It's important to address the needs of our community," said Aguirre. "We have long wanted tools in the clients' first language, and training in Spanish serves a very important need."

The English version, which was introduced four years ago in Dallas, was higWy successful with the first 1,400 @chievers: 72 percent are no longer receiving Temporary Assistance for Needy Families (TANF), 63 percent have received a wage increase, and 44 percent have reported getting a better job or promotion.

More information about the Spanish or English In-Home Learning System is available through local workforce centers.

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